Election 2010: Who's your bet?

Everyday we hear and see those campaign jingles, commercials, and advertisement. Truly, the scent of the upcoming 2010 Presidential Election is filling the air. In two months time, we will be choosing our next president. I do believe in the power of voting, because it can change the way our government is moving right now. That is why the candidates for president are doing their very best, putting their best foot forward, using the wealth that they have just to please the voters. They are spending their money and time, hiring a public relation practitioner only for them to have a good image.

Studying public information and public relation makes me more sensitive whether the public figure is sincere on what he or she is saying on the ads. Let me share to you what I think about the following presidential candidates and what I think about their public relation strategy.

Starting off with, Sen. Noynoy Aquino. He and his campaign managers understand what aspects of him that will surely be a hit to the public: and that is the legacy of his surname, his parents and the people power revolution. Those features are much loved by the people, that is why I can say that Noynoy and his PR persons has a wise strategy in the sense of using these aspects in the operation. His campaign managers used a very good approach in packaging and building a good image for him, despite of the rumors about the Land Reform.

Almost the same strategy is being used by Gilbert “Gibo” Teodoro. Like what his famous quote says, he is indeed a combination of “Galing at Talino”. He is a lawyer and a pilot. The public can see in the way he answer the questions presented to him that he is intelligent. His group targets the youth that is appropriate to his quote “Wit and Intelligence”. But those people in the middle to the lower class might not find Gibo’s advocacy interesting. That’s where Villar’s style comes in. Villar has a very good PR person but I think they are acting too desperate to win. He has so many ads, that even noontime shows like Eat Bulaga and Wowowee advertise him. It’s amazing that it seems he can manipulate survey results. His main style is getting the trust of poor Filipinos.

Their style can either be appealing to us or not. They all promise change and non-corruption in the government. It is now down to us to decide who to vote. After all, it is God’s will that should be done. Whoever gets the positions, we, as citizens of the country, should accept and cooperate if really want a change in the country. Vote wisely, vote whoever you want then leave it all to the hands of God, who can really give us the change that we are looking for.